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SOHO Capital #15-06
Letjen S Parman Kav 28
Instead of targeting the yogurt lover, we approached the coffee lovers using the coffee variants as the door opener for the others. Working with chef Martin Praja, we created various menus by using yogurt as a basic ingredient, our pop-up store was visited by more than 50,000 unique visitors in 5 months. Its record breaking success has made Yoforia Yogurt Studio the Most Happening Pop-Up Shop in Indonesia during that period of time.
After the much hyped pop-up store, we launched the product TVC that has successfully helped Yoforia to elevate its’ market share in the modern channel.