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SOHO Capital #15-06
Letjen S Parman Kav 28
In the paint category, Ramadan is seen as the most important moment of the year as the category sales will peak during and before the Holy Month. We decided to steal the thunder from the “big” competitors by owning one of the biggest e-commerce channel, Tokopedia. Based on the religious insights, we created a joint campaign that puts emphasis on the joy of giving.
For every one purchase of Taka Florance at Tokopedia, consumer will also donate one bucket of Taka Florance to paint the designated orphanage. The reception was very well; more than 200 people participated on the action. In the span of 4 weeks, we have successfully painted the Orphanage brand new. Our action is also covered by more than 15 medias all across the Nation, making it one of the dearest Ramadan campaigns in the Paint Category that year.