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SOHO Capital #15-06
Letjen S Parman Kav 28
After a string of successful Digital Campaigns, Taka Paints wanted to scale up their communications into the realm of Television. In a very saturated market, we developed a Blue Ocean Strategy that still focuses on the hero product, the “Dazzling White”. We came up with the sticky product based USP – “Putih Bersih” ; based on their product formula. With this one single ad, we have successfully defined the product as a leader in “White” paint, and differentiated the brand in a very impactful way.
The ad is generally well received by the audience. After the premiere of the TVC, the sales have spiked and it also rejuvenates growth and belief from the distributors and the entire supply chain.