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SOHO Capital #15-06
Letjen S Parman Kav 28
In order to relaunch Taka Florance, we focused to the millenials home owners who are looking to re-paint their walls. We created a sexy brand representative that is a personification of our brand essence, “The White Paint Expert”. The consumers can engage with dr Florance White through Instagram Live, Online Chatroom and also, request her service to paint their homes in one-single-click.
We have successfully created this online persona that has more than 15k organic Instagram followers and covered by more than 20 medias. dr Florance White also appeared in various online talk shows and in multiple Instagram Personalities’ feed. We catapulted her to fame and has gotten more than 400 leads in 2 months. Through our collaboration with Sejasa, we delivered a historic online reach and engagement of more than 20 million reach and 100,000 Engagements.