Start Firm

To become the first choice of instant coffee amongst Millenials, Indocafe needs to rejuvenate its brand image and has a suitable approach that fit the target market.
We put forward the idea of ​​”Unity in Perfection of Flavor” in accordance with the aspiration the generation to have collaboration to achieve excellence, and win the Gen Y and Gen Z’s heart share. The usage of trending media such as JOOX has successfully grabbed the Millennials. We use #SATUYANGSEMPURNA as a continuation of Numero Uno.

Finish WOW

We used the idea #SatuYangSempurna as a continuation of the classic tagline, Numero Uno.  In a short period of time, we have successfully increased the brand affinity among digital-minded millenials through our catchy jazz-inspired jingle.