As a challenger in the a tight cologne competition, WOW positioned BASK to the trending young active millennials that concerned with their appearance using practical ways.
We approached the segment using Jurus #lokalganteng through end-to-end Digital Activation on Facebook and Instagram and in cooperation with Bukalapak.
Involving Asia Youtube’s King – Atta Halilintar, we managed to produce the winning and adaptive solution for BASK to deal with severe competition.
