Start Firm

To commemorate Father’s Day, client requested tactical campaign that can leverage the Love Life message amongst the millennial.  To answer this challenge, Wow came up with a #7jambarengbokap campaign. Participants were invited to create a video, to show their intimacy with their fathers for 7 hours a week.

Finish WOW

Within 2 weeks, this campaign resulted in more than 3500 hours intimate moment between children and their father from around 500 participants and reshape togetherness between them.