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SOHO Capital #15-06
Letjen S Parman Kav 28
To commemorate Father’s Day, client requested tactical campaign that can leverage the Love Life message amongst the millennial. To answer this challenge, Wow came up with a #7jambarengbokap campaign. Participants were invited to create a video, to show their intimacy with their fathers for 7 hours a week.
Within 2 weeks, this campaign resulted in more than 3500 hours intimate moment between children and their father from around 500 participants and reshape togetherness between them.