Immediately after the success of Yogurt Studio, the client wanted to create a unique introduction to the brand of urban millennials in general by creating a TVC with a young and trendy approach.
Research shows that Millennials wanted to balance their life with a healthy lifestyle. They also seek for things that can help them to have great experiences in products that have an emotional connection with them.
To resolve this problem, we invented a strong and engaging functional USP that reinforced an undeniable needs.
Yoforia is positioned as a food complement that can reduce the absorption of the fat during having breakfast, lunch, and dinner, so the consumers can enjoy their lives more freely. This positioning turns Yoforia into a daily healthy menu for a modern lifestyle.