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The WOW-makers. A group of strategic thinkers and creative problem solvers. We are a Jakarta based full service advertising agency that harvests insights and crack ideas to deliver WOW results with WOW impact.

 

Our troop of strategic thinkers and communication engineers embark on a journey of twisting challenges into triumphs.

PT  WOW Komunindo

 

SOHO Capital

15th floor, #1506

Jl. Letjen. S. Parman Kav.28

Jakarta Barat

11470

 

ph. 021 3950 2234

PT WOW Komunindo

WOW Communications

WOW Communication

WOW Advertising Jakarta

WOW Advertising Agency

WOW Integrated Strategic Communication

WOW Agency Jakarta

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START FIRM

YOFORIA YOGURT STUDIO

Yoforia is a Japanese yogurt drink that was trying to enter the Indonesian market.  Several yogurt drink products with various positioning have filled supermarket shelves hence the need for Yoforia to define its segment and positioning.

Agency proposed a guerilla strategy for Yoforia to penetrate the market by putting its coffee variant at the forefront, tapping into an entirely different market rather than engaging in competition with aggressive media spending.

 

We tapped into the rise of coffee culture on millennial generation by creating an on ground activation in the form of a yogurt shop in Bandung, with the feel of Japanese minimalist coffee shop.  The hype was later leveraged with a variety of collaboration with several brands with fanatic followers so Yoforia can become a relevant brand in the rising Instagram's culture.

FINISH

WOW Komunindo

Within 30 days, Yoforia Yogurt Studio had been visited by more than 14,000 people that exceeded the traffic's KPI by more than 300% and had become a phenomenal brand among food bloggers and health enthusiast in Bandung.

 Digital activities had inspired consumers to drive good perception about the new way of enjoying a new wave of coffee products through word-of-mouth.

NET.tv covered this shop on its feature program at no cost.

 

 

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©2018  WOW Integrated Strategic Communications

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