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The WOW-makers. A group of strategic thinkers and creative problem solvers. We are a Jakarta based full service advertising agency that harvests insights and crack ideas to deliver WOW results with WOW impact.

 

Our troop of strategic thinkers and communication engineers embark on a journey of twisting challenges into triumphs.

PT  WOW Komunindo

 

SOHO Capital

15th floor, #1506

Jl. Letjen. S. Parman Kav.28

Jakarta Barat

11470

 

ph. 021 3950 2234

PT WOW Komunindo

WOW Communications

WOW Communication

WOW Advertising Jakarta

WOW Advertising Agency

WOW Integrated Strategic Communication

WOW Agency Jakarta

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START FIRM

SUPER ZUPER LOLLIPOP

Super Zuper was a successful hard sour candy that had been known as the top-of-mind sour candy in the market.

Following the previous success, client wanted to launch a sweet lollipop candy using the same brand name.  The problem was how to establish and differentiate the mother brand with the variant brand that stands in a different category.

We answered this challenge by focusing on an emotional benefit that can appeal to both variants.  Sour candy talked about "the thrill of real sour", while lollipop candy talked about "the thrill of sweet mango"

By not varying the emotional and spirit of the two products, we kept the previous advertising investment intact.

FINISH

WOW Integrated Strategic Communications

Agency is in the preparation stage to conduct a post-launch survey.

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©2018  WOW Integrated Strategic Communications

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WOW Integrated Strategic Communications
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WOW Integrated Strategic Communications
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