Split candy with a familiar lemon flavor has been very popular in children segment. The client wanted to expand the market and take share of the teenage segment.
We responded to these challenge by understanding first their activities and their everyday language.
Some of the activities wrapped in a beatboxing that is trending among teenagers were used as key sounds to attract teenagers, where Split plays its part in making these actions more enjoyable.
By placing the spots on a teen-liked television program expected to create awareness of Split candy towards teenagers.