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The WOW-makers. A group of strategic thinkers and creative problem solvers. We are a Jakarta based full service advertising agency that harvests insights and crack ideas to deliver WOW results with WOW impact.

 

Our troop of strategic thinkers and communication engineers embark on a journey of twisting challenges into triumphs.

PT  WOW Komunindo

 

SOHO Capital

15th floor, #1506

Jl. Letjen. S. Parman Kav.28

Jakarta Barat

11470

 

ph. 021 3950 2234

PT WOW Komunindo

WOW Communications

WOW Communication

WOW Advertising Jakarta

WOW Advertising Agency

WOW Integrated Strategic Communication

WOW Agency Jakarta

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START FIRM

PURBASARI LULUR MANDI BENGKOANG

Scrub was believed by women to exfoliate the dead skin cells.  Client expected the campaign to change the existing popular belief that scrubs is unsafe to be used daily.  We were also challenged to increase believability of the product on a single ad.

Research found that scrubbing was a daily bathing ritual of a princess.  This fact also coincided with the “Princess” icon in their packaging as we decided to leverage the image of a “Princess” to strengthen the brand association.

The intention was to educate the target market to scrub bathing everyday like the princess.

FINISH

WOW Komunindo

This approach was proven to be successful in increasing awareness and believability for women to begin taking scrub on their bathing every day.   The product was awarded as Top Brand for 3 consecutive years and achieved highest perceived quality in its class.

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©2018  WOW Integrated Strategic Communications

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WOW Komunindo
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