Milkita has been known for its milk content. And since Milkita Kental Manis has high content of pure milk, the client wants the brand to put forward its milk ingredient.
Research shows that moms want the best for their kids. And #instamom’s era has created new needs to be seen as #supermom that gives the best for their kids. This leads to the answer to support mom’s needs using Milkita Kental Manis as the solution.
We come up with a very bold product positioning, “Susunya Lebih Gurih” that highlights the taste profile and at the same time, emphasizes on the fact that we are, indeed, selling Milk.