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The WOW-makers. A group of strategic thinkers and creative problem solvers. We are a Jakarta based full service advertising agency that harvests insights and crack ideas to deliver WOW results with WOW impact.

 

Our troop of strategic thinkers and communication engineers embark on a journey of twisting challenges into triumphs.

PT  WOW Komunindo

 

SOHO Capital

15th floor, #1506

Jl. Letjen. S. Parman Kav.28

Jakarta Barat

11470

 

ph. 021 3950 2234

PT WOW Komunindo

WOW Communications

WOW Communication

WOW Advertising Jakarta

WOW Advertising Agency

WOW Integrated Strategic Communication

WOW Agency Jakarta

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START FIRM

INDOCAFE CAPPUCCINO

Competition was reasonably heavy for cappuccino market with Torabika Cappuccino as major competitor with choco-granule as its best benefit.

But research indicated that Indocafe Cappuccino’s flavor is more acceptable to consumers than its competitors.  This provided spirit-boost for Indocafe Cappuccino to advertise and dominate the market.

 

Cappuccino had always been identified with Italian culture.  So, we created a campaign to associate Indocafe Cappuccino with Italian-made cappuccino coffee, favored by people around the world, with a convincing tagline "Numero Uno (Number one)".

By consistently sticking the brand association to Italy as its main colors, the TV campaign had successfully resisted competitors from stepping into similar position.

FINISH

WOW Integrated Strategic Communications

Indocafe had gained Top Brand Award for 3 consecutive years as the Best Instant Coffee Powder of consumer choice, with the highest TBI (Top Brand Index).

The compelling tagline of “Numero Uno” is still used up to now to reflect the superior taste of Italian origin.

 

This idea was proven to be successful in retaining existing consumers and prevent them from switching to white coffee which was trending up by then.

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©2018  WOW Integrated Strategic Communications

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WOW Integrated Strategic Communications
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