The WOW-makers. A group of strategic thinkers and creative problem solvers. We are a Jakarta based full service advertising agency that harvests insights and crack ideas to deliver WOW results with WOW impact.


Our troop of strategic thinkers and communication engineers embark on a journey of twisting challenges into triumphs.

PT  WOW Komunindo


SOHO Capital

15th floor, #1506

Jl. Letjen. S. Parman Kav.28

Jakarta Barat



ph. 021 3950 2234

PT WOW Komunindo

WOW Communications

WOW Communication

WOW Advertising Jakarta

WOW Advertising Agency

WOW Integrated Strategic Communication

WOW Agency Jakarta

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Cosmos Rice cooker had no unique benefit in the midst of competitors. But research found that "pulen" is the most important characteristics of a good rice.  This gave us a solid inside to find the right solution.

Research found that consumers having difficulties in recalling the term “Magicap”, the steam exhaust mechanism that induces “pulen” rice.  Therefore we created a down-to-earth keyword to replace the term by "Tongolan" that has intrigued customer's mind and triggered sales.


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Within eight weeks of TVC airing, advertising recall had resulted in product stock-out.  The more common local term “Tongolan” eventually proven to be adopted and created a positive impression.  Many competitors duplicated this WOW idea in their packaging afterward.

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©2018  WOW Integrated Strategic Communications

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