ACI is a Financial Event World Congress event, a four days Convention and Exhibition held annually, where the association of financial institutions of the world gathered since 1959 and followed by 13,000 participants from 60 countries.
BCA participated in the event held at The Ritz Carlton Pacific Place Jakarta to gather under the name of the Indonesian Foreign Exchange Traders Association (PPDI).
Using “Value in Diversity” as main theme, BCA booth featured an out-of-the-box design that stands out from the crowd. We also created a 360 degrees experience where visitors can visualize the communication directive of the Treasury division of BCA, including a built-in apps, a company profile video, and interactive digital games.
With a high profile appearance, BCA booth succeeded in raising BCA's corporate image in the international world through the particular exhibition.