BSM is the largest syaria bank in Indonesia which have a complete product range, servicing consumers of all age that varies from savings to pension fund. BSM would like to deliver multi benefit of their products in one progressive story which is attached on one family.
The Ends is the result of the Beginning. With this in mind, the problem was solved by assembling the messages using a backward running video effect with a rich Islamic score to picture that every good things come from good endeavor.
This solution successfully stitched various benefits in one TV Commercial that featured 5 different products in an evocative theme "There is a blessing in each transaction".
Because of the client’s satisfaction with the TVC, this ad was used as main programme on their outlets and ATMs alongside with the media airings.