AstraLife is an insurance company that has different approach towards its customers with it's slogan “Love Life”. To commemorate Father’s Day, client requested two month tactical campaign that can leverage the Love Life message amongst the millennial.
To answer this challenge, we came up with a short campaign titled #7jambarengbokap to bring back togetherness between children and their fathers.
Beginning with the question: “How much time you spent with your father within a week?” participants were invited to create a video, to show their intimacy with their fathers for 7 hours a week
Within 2 weeks, this campaign resulted in more than 3500 hours intimate moment between children and their father from around 500 participants.